Creating a Pinterest account can help you boost your traffic to your website. Create boards based on the most popular tags you use on your blog. Include resources relevant to your blog posts on these boards. Also, humanize your Pinterest account. Don’t make everything about your business – show your interests and passions as well. Pinterest is a social networking site and humanizing your account will benefit your business. It is also a great way to connect with your audience.
Business-to-consumer (B2C) companies have an easier time on Pinterest than B2B companies
While business-to-consumer (B2B) companies often have an easier time on Pinterest than their counterparts, B2C companies have an edge when it comes to the social media platform. Pinterest is a visual platform, and B2C companies can take advantage of its power by using infographics and photos to share with their followers and direct them to their website. According to a study by Argylesocial, B2B companies have an easier time on the platform than their counterparts in the B2B space.
If you want to be found by the right people, you need to have a compelling description. Pinterest users will scan through images until they find something that stands out. A compelling description will influence the user’s decision to click on a particular pin. Moreover, a good description will help the right users discover the pins. Moreover, you have only a few seconds to capture the attention of a customer. So, think carefully about how to lead your customers to your website and ultimately, purchase your product.
Product pins show real-time pricing
Product Pins on Pinterest are enriched images of specific products that link directly to an ecommerce store. They include information such as the price, stock availability, and other attributes that make them easy to purchase. By clicking a pin, users can immediately view more information, including the actual price. By default, product pins also feature a label that says “Bestseller” or “Popular.” However, this label does not accurately reflect individual sales activity.
Pinterest product pins are a great way to make shopping on the social network easier for users. The images include the current price, location, and direct links to the product page. The prices on product pins are constantly updated, which helps conversions. The proper metadata is required for different types of Rich Pins. Different types of content on Pinterest have different priorities, so make sure your product pins are well-maintained to attract users.
Pins with calls to action drive 6% more sales lift
According to new research, Pinterest pins with calls to action (CTAs) get up to six times more engagement. This is because Pinterest users are actively seeking information about what they are interested in. In addition to providing relevant information, a CTA encourages users to click on the pin. To make the most of your CTA, be sure to add it to your Pin title. Here are some helpful tips to increase your CTA’s effectiveness:
Use analytics to determine whether your content is driving conversions. For example, if you have a Pinterest campaign, what are the top goals? You can measure your conversions by comparing your audience to Pinterest’s total number of users. The more people convert from a Pin, the better. Measure the performance of your conversions using the Pinterest Analytics tool. If your CTA is not resulting in sales, try changing your message.
Promoted pins are as effective as organic pins
When you create a new Pin, save it in the board where your audience is most likely to see it. When using a scheduler, make sure to name your board appropriately and include keyword-optimized descriptions for all of your Pins. This helps your pin appear in search results. However, if you are using hashtags on your pins, you should avoid them. In fact, using hashtags will make your pin appear as spam, so don’t overdo it.
Using event codes is an excellent way to measure the success of your pin campaign. Event codes can be attached to your pin’s base code and track conversions, add-to-carts, and sign-ups. Additionally, you can add a checkout tag to your pin’s thank-you page to track purchases. It is important to test your promoted pin campaign on various devices to learn which ones are most effective for your business. Although desktop users account for the highest number of conversions, mobile users tend to repin more often. As a result, they may eventually drive further engagement and sales.
Tools for growing a Pinterest account
There are numerous tools available for growing a Pinterest account. Most of these are free, but you may want to pay for the more advanced features. These tools are geared toward larger businesses, so there are a variety of prices to choose from. Fortunately, images are the most important part of a Pinterest profile, so converting your content into visual format is a key way to maximize your impact. You can use free online image editing software, such as PicMonkey, to get started.
For example, Adobe Illustrator allows you to create eye-catching, vector-based logos, graphics, and illustrations. This is an excellent choice for artistic Pinterest branding. Other useful tools include Page2Images, which allows you to screenshot content on websites and then upload it directly to Pinterest. You can also use the PinPage bookmarklet to share screenshots of your web content. These tools are essential for growing a Pinterest account.